101 – Introduction To Social Analytics

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Assignment: 101.3F Data Analysis



1. Which of the following are common quantitative metrics from social listening?
I. Conversation Over Time
II. Impact Score
III. Share of Voice
IV. Cost Per Click


2. Which type of analysis takes a more subjective view into research and provides the reasoning behind themes and human behavior from social media?


When considering huge datasets in doing qualitative analysis, what is a good sample size to perform qualitative deep-dives on?