101 – Introduction To Social Analytics

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Assignment: 101.3F Data Analysis

 

1

1. Which of the following are common quantitative metrics from social listening?
I. Conversation Over Time
II. Impact Score
III. Share of Voice
IV. Cost Per Click

2

2. Which type of analysis takes a more subjective view into research and provides the reasoning behind themes and human behavior from social media?

3

When considering huge datasets in doing qualitative analysis, what is a good sample size to perform qualitative deep-dives on?