(101 Introduction To Social Analytics+ 201 Boolean Mastery)

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201.4 Quiz

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1. Parentheses are used to group keywords together so that operators such as OR, AND, or NOT can be applied to all the keywords within the brackets. Which of the following types of brackets are typically used in social listening tools?

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2. TRUE or FALSE: Social listening tools capture data from private messaging platforms.

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3. Which of the following is NOT a main sentiment category provided by social listening tools?

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4. _____ are used to capture an exact phrase of more than 1 keyword or symbols such as hashtags and social media handles.

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5. What kind of analysis provides the reasoning behind themes and human behavior from social media?

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6. Keywords are the terms you want to capture data around – includes ___________.

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7. ________ is a type of query used in search engines and social listening tools to help capture relevant mentions to your topic of interest.

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8. Social analytics is the process of gathering and analysing data from ___________ to have a better understanding of a particular audience.

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9. Which component of a Boolean connects keywords together to specify what type of mentions you are looking for?

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10. Which of the following is NOT part of Exploratory Research Design?

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11. What is watching, keeping track of, or checking a topic, usually for a special purpose?

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12. TRUE or FALSE: You need to know how to code to write Boolean queries.

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13. What is the media type where the brand pays to leverage a channel?

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14. Which Boolean operator is used to capture mentions that contain any of your specified keywords?

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15. Which of the following locations can you select in most social listening tools?