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Description

Course Overview | 101 – Introduction To Social Analytics

This course will help you build the basic foundations for later deep-diving into the depths of social listening and analytics.

This introductory course is for anyone who is looking to get a solid foundation in social listening and how it’s shaping businesses of today. In addition to getting skilled on navigating the features and capabilities of a social listening tool, the course will also share insights on what entails in the life of a social analyst – all the way from objective setting to insights generation.

You will be provided with a Certificate of Participation at the end of this course.

Detailed Course Outline

101.0 Ground Rules and Credentials

  • Booleans: An Overview Click To Preview

101.1 Introduction to Social AnalyticsView Lesson

  • Social Analytics – An Overview Click To Preview
  • Social Monitoring vs Social Listening
  • Why is Social Listening Important?
  • How Do Social Listening Tools Work?
  • Choosing a Social Listening Tool

 

101.2 Introduction to RadarrView Lesson

  • Platform demo & Quiz

 

101.3 Social Listening in ActionView Lesson

  • Introduction
  • Objective Setting
  • Research Design
  • Boolean Configuration
  • Data Optimization
  • Data Analysis
  • Qualitative Deep Dive

 

Next Intake: Cohort 3

  • Full course content including videos, assignments and course feedback will be available from 28 June 2021, 2PM SGT onwards
  • Students subscribing to other courses (i.e. 201, 301) are required to complete an assessment based on this introductory course before starting the course session
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Course Guidance Experts

Jillian Chi
Insights Manager
Prerna Pant
General Manager

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