Description
Course Overview | 101 – Introduction To Social Analytics
This course will help you build the basic foundations for later deep-diving into the depths of social listening and analytics.
This introductory course is for anyone who is looking to get a solid foundation in social listening and how it’s shaping businesses of today. In addition to getting skilled on navigating the features and capabilities of a social listening tool, the course will also share insights on what entails in the life of a social analyst – all the way from objective setting to insights generation.
You will be provided with a Certificate of Participation at the end of this course.
Detailed Course Outline
101.0 Ground Rules and Credentials
- Booleans: An Overview Click To Preview
101.1 Introduction to Social AnalyticsView Lesson
- Social Analytics – An Overview Click To Preview
- Social Monitoring vs Social Listening
- Why is Social Listening Important?
- How Do Social Listening Tools Work?
- Choosing a Social Listening Tool
101.2 Introduction to RadarrView Lesson
- Platform demo & Quiz
101.3 Social Listening in ActionView Lesson
- Introduction
- Objective Setting
- Research Design
- Boolean Configuration
- Data Optimization
- Data Analysis
- Qualitative Deep Dive
Next Intake: Cohort 3
- Full course content including videos, assignments and course feedback will be available from 28 June 2021, 2PM SGT onwards
- Students subscribing to other courses (i.e. 201, 301) are required to complete an assessment based on this introductory course before starting the course session