Course Overview | 201 – Boolean Mastery
Once you understand the workings of social listening, you are now ready to learn more about the behind-the-scenes on how the platform comes to life. Get insights into how you can research on your topic of interest, configure relevant booleans and optimise it to ensure the efficacy of social listening and monitoring.
You will be provided with a Certificate of Participation at the end of this course.
Detailed Course Outline
201.1 Introduction to Booleans View Lesson
- Booleans: An Overview Click To Preview
- Key Components of A Boolean Click To Preview
201.2 Boolean Preparation Process View Lesson
- Research
- Writing the Boolean
- Tools of the Trade
- Creating Display Topics in Radarr
- Optimization
- Identifying Irrelevant Keywords
- Applying Exclusions
- Tightening Boolean Queries
201.3 Preparing Booleans for Different use Cases View Lesson
- Crisis Monitoring
- Campaign and Brand Tracking
- Consumer and Audience Insights
- Industry and Market Trendspotting
Next Intake
- Live Session: 12 July 2021 (2PM – 5PM SGT)
- Consultation: 13 July 2021 – 18 July 2021
- Assignment Deadline: 19 July 2021
- Certification: by 25 July 2021